About BrandSure
Building the trust layer for physical products.
We build the cryptographic infrastructure that lets every product prove it's real — to consumers, brands, supply chains, and regulators. One tap. Verifiable trust.
Why we exist
The trust deficit in physical goods
Every digital asset has trust built in — cryptographic keys, certificates, signatures. But physical products? They leave the factory and enter a world where nobody can verify them. Brands don't know where they end up. Consumers can't tell real from fake. Resale buyers have to trust strangers.
We saw this trust deficit and asked a simple question: what if every physical product could prove itself — the same way a TLS certificate proves a website is legitimate?
The answer is a cryptographic chip — invisible, batteryless, embedded during manufacturing — that generates a unique mathematical proof on every interaction. Not a QR code. Not a hologram. A hardware-bound trust anchor that is physically impossible to forge.
Principles
What we believe
Security is non-negotiable
We handle encryption keys, authentication protocols, and chip provisioning. Every decision we make is security-first. There are no shortcuts in cryptography.
Transparency builds trust
Our pricing is honest. Our technology is auditable. We explain how things work — not just that they work. If you ask us a hard question, you'll get a straight answer.
Zero friction or it doesn't matter
If verification requires an app download, a login, or more than one second — nobody will use it. We obsess over the consumer experience because adoption is everything.
Your keys, your products
Brands own their master keys and their data. We're infrastructure, not a gatekeeper. You can self-host, migrate, or bring in your own security team at any point.
Under the hood
Built on proven cryptography
Our platform is built on NXP's cryptographic NFC silicon — the same hardware trusted by governments, banks, and transit systems worldwide. Each chip contains an AES-128 key fused during manufacturing that can never be read, extracted, or duplicated.
On every tap, the chip generates a one-time cryptographic signature using a rolling counter. Even if intercepted, it can never be replayed. This is the same class of authentication used in secure access cards and contactless payment systems — adapted to become a trust layer for physical products.
We handle the full stack: chip provisioning, key diversification, secure dynamic messaging configuration, cloud verification, consumer experience, and brand analytics. You get a complete trust infrastructure, not a toolkit.
Hardware-fused encryption
Verification time
Apps required
Years data retention
Ready to make your products trustworthy?
Start with a conversation. We'll help you build the right trust layer for your products and your scale.