BrandSure

How it works

One tap. Complete trust.

Your brand embeds a tiny, invisible chip into every product. Your customer holds their phone close. In under a second, they know it's real — and you know they checked.

The journey

Three moments that change everything

1

Embed

Your product earns its trust

During manufacturing, a chip smaller than a grain of rice is embedded into the product or its packaging. It's invisible, requires no battery, and is rated for over 25 years.

Each chip is programmed with a unique cryptographic key — think of it as a digital fingerprint that can never be duplicated. Your brand, your product details, your verification URL — all securely locked inside.

Your Product
IdentityUnique
CloneableNo — physically impossible
BatteryNone needed
Lifespan25+ years (no battery needed)
2

Tap

Your customer holds their phone close

No app to download. No QR code to scan. No serial number to type. The customer simply holds any smartphone near the product — and the chip responds.

In that moment, the chip generates a one-time cryptographic signature that can never be repeated or faked. The phone opens a webpage showing the result instantly. The whole experience takes less than a second.

9:41NFC

Hold near product

Your phone does the rest

Verified Authentic

Under 1 second

3

Trust

Both sides get what they need

Your customer sees definitive proof that the product is genuine — complete with product details, provenance, and the brand story. No ambiguity. Real certainty.

Your brand sees a data point — where the product was verified, when, how many times. Over thousands of taps, this becomes a real-time map of your products in the world.

Consumer sees

Authentic — verified

Product name, origin, date

Claim ownership + Wallet pass

Brand content & care guides

Brand sees

Verification location & time

Product lifecycle status

Tamper & diversion alerts

Consumer engagement data

The full picture

From your factory to their hands — and beyond

Manufacturing

Chip is embedded during production

Each unit is assigned a unique identity and linked to your product data. The chip is programmed with your brand's verification URL and locked — no one can alter it.

Distribution

Every handoff is visible

As products move through your supply chain, each scan creates a verifiable checkpoint. Detect unauthorized distribution, diversion, or grey market activity before it becomes a problem.

First Purchase

The customer verifies and claims it

At the point of sale — or at home, unboxing — the customer taps their phone. They see definitive proof of authenticity, claim ownership, and save a certificate of authenticity to Apple or Google Wallet. Your brand is now on their home screen.

Ownership

An ongoing relationship

Every tap after purchase is a touchpoint — and every claimed product is a verified owner you can reach. Serve care instructions, announcements, exclusive drops, or warranty information through the product itself, with no app required.

Resale

Trust transfers with the product

When the product changes hands — through resale platforms, gifting, or inheritance — the new owner taps, sees the same cryptographic proof, and claims it as their own. Authenticity is proven. Resale value is protected.

Why it works

Not a sticker. Not a code. A fundamental shift.

Can someone copy it?

No. The chip's key is fused into hardware during manufacturing. It cannot be read, extracted, or duplicated — even with physical access to the chip.

Can someone screenshot the result?

Useless. Every verification generates a unique, one-time signature. A screenshot or recording of a past result will never validate again.

Does my customer need an app?

No. Any modern smartphone (iPhone or Android) can read the chip natively. The customer just taps — a webpage opens automatically with the result.

What if the product is resold?

The chip stays with the product forever. The next owner taps, sees the same proof plus the product's verification history, and can claim ownership for themselves.

What data do I get as a brand?

Every tap tells you where, when, and how often a product is verified. Across your full catalogue, this becomes real-time market intelligence.

Can someone tamper with it?

Tamper-evident variants detect if packaging has been opened. The chip reports its status on every tap — your brand and customer both know instantly.

See it in action

Try verifying a product yourself, or explore the brand dashboard to see the intelligence side.