Use cases
One trust layer. Endless applications.
The same cryptographic trust that proves authenticity to a consumer also powers brand protection, supply chain visibility, verified resale, sustainability proof, and regulatory compliance.
Brand Protection
Stop counterfeits before they reach your customer
Counterfeiting isn't just lost revenue — it's lost trust. Every fake product that carries your name erodes the reputation you've spent years building.
The challenge
Counterfeit products reaching consumers through authorized-looking channels
Grey market goods undermining pricing strategy across regions
No visibility into where fakes are appearing or how fast they spread
Existing solutions (holograms, QR codes) easily replicated
How we solve it
Each product carries a chip that generates a unique, one-time cryptographic signature on every tap
Physically impossible to clone — the key is fused into silicon
Failed verifications trigger real-time alerts with exact location
Counterfeit detection accuracy
Verification time for consumers
Alerts when fakes surface
Consumer Engagement
Turn every product into a direct channel
After the point of sale, most brands lose their customer. The product sits in someone's life — but the brand has no way to reach them through it.
The challenge
Zero direct connection to consumers after purchase
Reliance on retailers and platforms for customer relationships
No way to deliver post-purchase content, care guides, or stories
Loyalty programs disconnected from the physical product
How we solve it
Every tap opens a branded experience — no app, no account, no download
Serve care guides, styling tips, product stories, or loyalty rewards
Each interaction builds a first-party relationship through the product itself
Apps, accounts, or downloads
Brand touchpoints from one chip
Consumer data — no intermediary
Supply Chain Intelligence
See every product, everywhere, in real time
Products leave your factory and enter a black box. You know where you shipped them — but not where they actually end up.
The challenge
No visibility beyond the first point of distribution
Parallel imports and unauthorized reselling discovered too late
Tampered packaging reaching consumers undetected
Manual audits that are expensive, slow, and unreliable
How we solve it
Every scan — by distributors, retailers, or consumers — is a GPS-tagged, timestamped data point
Detect unauthorized distribution and grey market activity the moment it happens
Tamper alerts if packaging is compromised
Product location visibility
Diversion & grey market detection
Chain of custody from factory to consumer
Verified Resale
Authenticity that travels with the product
The resale market is booming — but buyer trust is fragile. One bad experience with a fake destroys confidence in the entire category.
The challenge
Buyers can't verify authenticity on resale platforms
Resale platforms spend heavily on manual authentication teams
Brands lose control of narrative after first sale
Counterfeit products entering the resale ecosystem undetected
How we solve it
The chip stays with the product forever — through resale, gifting, or inheritance
New owners tap and see cryptographic proof plus full provenance history
Brands stay in the loop with every transfer
Authenticity proof — survives every resale
Provenance history for every owner
Resale value with verified authenticity
Sustainability & Provenance
Prove your claims. Not just print them.
Consumers and regulators increasingly demand proof behind sustainability claims. Labels aren't enough anymore — verifiable data is.
The challenge
Sustainability claims that can't be independently verified
Growing consumer skepticism about greenwashing
Complex sourcing chains with no way to attach proof to the product
Take-back and circular economy programs with low participation
How we solve it
Attach verifiable sourcing data — origin, certifications, carbon footprint — accessible with one tap
Enable tap-to-return take-back and circular economy programs
Every claim backed by cryptographic evidence, not just a label
Sourcing & sustainability data per product
Frictionless take-back programs
Proof behind every ESG claim
Regulatory Compliance
Exceed every traceability requirement
Pharmaceutical serialization, spirits authentication, automotive safety parts — regulations are tightening globally. Meeting the minimum isn't a competitive advantage. Exceeding it is.
The challenge
Evolving regulations across multiple jurisdictions
Barcode and QR-based compliance systems that are easy to circumvent
Costly manual auditing processes for compliance verification
Safety risks from counterfeit components in regulated industries
How we solve it
Exceeds EU FMD, US DSCSA, and every current unit-level traceability requirement
Each product carries unforgeable proof of identity — verifiable by any smartphone
No specialized equipment needed for auditors, distributors, or consumers
EU FMD, US DSCSA, and global standards
Audit-ready verification at any point
No specialized equipment required
Industries
Built for industries where trust is everything
Which problem are you solving?
Whether it's counterfeits, consumer engagement, supply chain blindness, or all of the above — one platform handles it.